Becker's Hospital Review ads

Becker's Healthcare is a media platform for industry leaders in hospital and health systems. Becker's Hospital Review is their monthly publication, which is released through their website, print, and e-newsletters. Cardinal Health utilizes the online publication to advertise to Becker's core audience, who make key decisions in using products and services that Cardinal Health offers. Ads are created monthly, with a focus on simple animation that enhances or plays off of the key message. Sample ads and performance metrics can be seen below.

2SRV20-1203575_Beckers-August-ext_728x90

Benchmark CTR: .09% | Ad CTR: 0.16%

2SRV19-1065836_Beckers-Jan-Acute-ext_728

Benchmark CTR: 0.11% | Ad CTR: 0.20%

2SRV20-1108778_Beckers-Acute-Apr-ext_728

Benchmark CTR: 0.11% | Ad CTR: 0.13%

2SRV20-1253194_Beckers-Nov-Acute-ext_600

Benchmark CTR: 0.08% | Ad CTR: 0.05%

2SRV20-1222909_Beckers-Sept-ASC-ext_728x
2SRV19-1065836_Beckers-Jan-ASC-ext_300x2

Benchmark CTR: 0.08% | Ad CTR: 0.17%

2SRV20-1222909_Beckers-Oct-ASC-ext_300x2

Benchmark CTR: 0.08% | Ad CTR: 0.10%

Benchmark CTR: 0.08% | Ad CTR: 0.15%