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A financial technology company tasked me with designing a brand to evoke trust and approachability. In developing this brand, I conducted the research needed to trademark the company name, which combines "verify" and "mint" to emphasize financial security. Below you can see process work leading up to the final logo design.

Process: Logo variations

Variations on the Verimint logo, including green, blue, black, and copper graphics. Imagery includes leaves, coins, and checkmarks.

Final brand direction

Full-color Verimint logo in black, copper, blue, and green.
Verimint brand identity page including logo variations and use, fonts, and colors with Pantone, RBG, and CMYK values.
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