This conceptual branding and packaging project introduces a new sub-brand of VitaminWater: VitaminTea. These new tea products are launched through a campaign called "Celebrate the PossitiviTea", which focuses on advocating mindful and healthy practices in young athletes. It is an exclusive campaign that takes place during the Buenos Aires 2018 Youth Olympics.
This campaign focuses on using approachable colors, patterns, and graphics to teach young athletes mindful practices. Using the attention-grabbing Buenos Aires colors and shapes, “Celebrate The PossibiliTea” is a system of patterns and graphics that encourage positive mental growth amongst athletes, reducing stress and encouraging healthy behavior.